How to Capture and Keep Clients: Marketing Strategies for Lawyers (2d ed.) by Jennifer J. Rose (Editor)Call Number: KF316.5 .H69 2015
ISBN: 1634252144
Publication Date: 2016-04-07
In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, the reader will learn how to:
- Ask for business
- Attract and keep clients
- Network
- Partner with other lawyers
- Build a virtual law firm
- Market a specialty or boutique practice
- Market to ethnic communities
- Market in a small town
- Use technology in client development
- Create a service-centered firm
- Brand your law firm just like the big firms do
- Make marketing part of your daily practice
- Avoid ethical marketing mistakes
The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.
How to Capture and Keep Clients: Marketing Strategies for Lawyers (2d ed.) by